Twitter’s “Super Follow” Allows Digital Creators to Spread WingsUsing Diffusion Theory to Predict its SuccessApr 7, 2021Apr 7, 2021
This Just In: SoCal vs International News CoverageA Quick Glance at Media GlobalizationMar 21, 2021Mar 21, 2021
Can Your Smartphone Knit a Sweater?Technological Determinism: Not Your Grandmother’s Mass Comm Theory.Mar 12, 2021Mar 12, 2021
My Eyewitness Account of Agenda SettingStep-By-Step Media Framing: ABC7 Eyewitness NewsMar 1, 2021Mar 1, 2021
Take a Sip From Hydro Flask’s Social Persuasion StrategyELM Hydrates Brand LoyaltyFeb 8, 2021Feb 8, 2021
Bill Nye the Social Media Influencer Guy!Consider the Following: Two-Step Flow TheoryJan 31, 2021Jan 31, 2021
If the Bullet Theory Worked, Advertisers wouldn’t.We’re Happy to Keep Cluttering Your Newsfeed!Jan 24, 2021Jan 24, 2021
Social Media Code of Ethics: Association of Zoos & AquariumsA Proposed Ethical Guide for AZA Social Media PracticeAug 5, 2020Aug 5, 2020
Costco Should Partner With Doug the Pug, Here’s Why!A Potential Influencer Marketing PartnershipJul 31, 2020Jul 31, 2020
BarkBox Is Leading The Social Media PackAn Alpha Strategy for the “Cool” Dog BrandJul 25, 2020Jul 25, 2020
Drunk Elephant: The Skincare Brand’s Current Successes & Downfalls on Instagram.An Analysis of Instagram Best PracticesJun 13, 2020Jun 13, 2020
Nextdoor: A Small Business Strategy for Post Shut Down RecoveryAn Essential App for Non-Essential BusinessesMay 29, 2020May 29, 2020