Emily EspitiaTwitter’s “Super Follow” Allows Digital Creators to Spread WingsUsing Diffusion Theory to Predict its Success3 min read·Apr 7, 2021----
Emily EspitiaDoes Social Media Marketing Work?Deconstructing a Mass Media Study2 min read·Apr 4, 2021----
Emily EspitiaThis Just In: SoCal vs International News CoverageA Quick Glance at Media Globalization3 min read·Mar 21, 2021----
Emily EspitiaCan Your Smartphone Knit a Sweater?Technological Determinism: Not Your Grandmother’s Mass Comm Theory.2 min read·Mar 12, 2021----
Emily EspitiaMy Eyewitness Account of Agenda SettingStep-By-Step Media Framing: ABC7 Eyewitness News3 min read·Mar 1, 2021----
Emily EspitiaNewsflash: Digital > TraditionalExtra, Extra! Scroll All About It!3 min read·Feb 18, 2021----
Emily EspitiaTake a Sip From Hydro Flask’s Social Persuasion StrategyELM Hydrates Brand Loyalty4 min read·Feb 8, 2021----
Emily EspitiaBill Nye the Social Media Influencer Guy!Consider the Following: Two-Step Flow Theory4 min read·Jan 31, 2021----
Emily EspitiaIf the Bullet Theory Worked, Advertisers wouldn’t.We’re Happy to Keep Cluttering Your Newsfeed!3 min read·Jan 24, 2021----
Emily EspitiaHey, Retweet Your Legislatures.They’re using Interpretive Theory, not bad.3 min read·Jan 18, 2021----