This Just In: SoCal vs International News Coverage

A Quick Glance at Media Globalization

Emily Espitia
3 min readMar 21, 2021

Tuesday evening I watched two different versions of nightly television news.

First, I watched the 8:00 p.m. segment of KCAL 9, a local news channel broadcasting to the Los Angeles area. Second, I watched BBC World News at 9:00 p.m., an international broadcast.

Globalization:

News travels differently around the world with some places receiving limited or strained content. Others receive a liberal and vast supply of free information. This is known as globalization.

“The tendency of businesses, technologies, or philosophies to spread throughout the world or the process of making this happen.”

Here are the similarities and differences I found in my mini globalization investigation.

*The following observations are based upon watching the full 30 minute BBC program and half of the 60-minute KCAL9 segment.

Greetings

The BBC News immediately starts with a warm welcome before addressing headlines.

“This is BBC News, very warm welcome if you’re watching here in the UK or around the globe”. -Mike Hemblry

KCAL9 News starts its broadcast by listing out a total of three headlines before welcoming viewers.

Between the two channels, there is a difference in tone. The BBC newscast projects a sense of pace. KCAL9 projects a sense of urgency.

Headlines

An overview of the initial headlines shows a difference in immediate story priority.

Right away, KCAL9 News provides Southern California residents with strictly local stories that are just breaking. Meanwhile, the BBC provides its viewers with information on surrounding countries followed by U.S. updates.

KCAL9 Homepage

KCAL9: Breaking News

  • Explosion in Ontario, CA.
  • Business Owners and Covid: First Anniversary.
  • Long Beach Police goes door-to-door.

BBC Headlines

  • Decade of Conflict in Syria.
  • Brazil: Coronavirus Deaths
  • Europe’s Covid-19 Vaccine Suspensions
  • U.S. Georgia: Atlanta Shootings Arrests
  • U.S.: Uber Employment Changes.
BBC Homepage

Report Summary

Within my 30-minute viewing of each news outlet, I observed many different stories and accounts. From the BBC this involved outrage in Syrian war, Covid-19 status updates of collapsing Brazilian hospitals, UK Uber drivers becoming employees, just to name a few.

To my surprise, the BBC also reported a great deal on American events. This included updates on the status of U.S. immigration relating to the Biden administration, Tiger Woods, breaking news of Georgia shootings, and Russian-American relations surrounding the recent presidential election.

However, the reporting of U.S. events from the BBC is not equally matched by KCAL9 reporting of international news. International coverage was limited to one story discussing Europe’s vaccine suspensions.

As expected, the SoCal channel shared many local issues and events. These stories placed a great emphasis on the status of Covid-19 within surrounding counties and new clinical trials of the Moderna vaccine within other states. There was also coverage of weather, St. Patrick’s Day festivities, and the French Bulldog taking the title of L.A.’s favorite breed.

Final Thoughts

The flow of information occurs at different levels within human communication. Such disparity can be visualized in the comparison of local and international news broadcasts. In doing so, media and communications research can seek to explain methods of message dissemination and seek to answer hard-hitting questions:

Why does international news report on U.S. events, but North American news does not?

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Emily Espitia
Emily Espitia

Written by Emily Espitia

University of Florida Graduate Student | Mass Comm, Advertising & Social Media

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